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Digital Marketing Trends in 2020

goigi_blog April 8, 2020 No Comments

The Digital Marketing Services landscape is a fast changing landscape with innovative data driven techniques disturbing established trends and setting new norms for the marketing industry. Artificial intelligence, voice search engine optimization and data driven marketing are driving the growth numbers in the current business scenario and will only increase their imprint in the coming decade.

Let’s look at the top 5 digital marketing trends:

AI Driven Data Marketing

Artificial Intelligence can decode consumer behavior and search pattern from Big Data and predict consumer needs and buying preferences. Marketing today is not only limited to building brand awareness but focuses on creating brand affinity. Data driven marketing focuses on developing an emotional connect with the customers through a careful analysis of their online behavior and search preferences, followed by predictive modeling of their buying patterns. Marketing experts for online furniture and retail stores are always keyed in to the buying habits and preferences of their subscribed customers.

Conversational Marketing

In the age of voice search engine driven optimizations, digital marketing is more about striking up a conversation with potential customers. Be it through interactive promotional videos or chatbots, more and more companies are looking at engaging the customer on social media platforms or website landing pages. Service providers like general contractors, law firms or immigration experts always pop up leading questions in their landing pages or advertisements enticing users to interact and share. A simple Like, Share, Subscribe will add the user to a fast growing database of loyal audience who can be served products on demand.

Video Marketing

How to make your advertisement stand out among a deluge of similar products in the online platform? A smart, short and crisp video is the perfect answer. Videos are the most engaging, entertaining and easily digestible medium for transfer of messages across a mass audience. Market research shows that 70% of customers prefer to watch a video of a product in action before ordering it. Video marketing forms an integral part of SMM services and SMO services the world over.

Influencer Marketing

In today’s digital age, a lot of active buyers prefer recommendation from real life users rather than celebrity advertisements. More and more brands are looking for product review writing services from active vloggers who are big influencers in a niche target audience sample and recommend products after use. It comes out as an honest recommendation from real users complete with all pros and cons of a particular product.

Voice Search and Smart Speakers

The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020. Voice search has become an essential part of online search and the algorithms for search assistants like Siri, Alexa and Google Assistant have vastly improved to cater to the increasing demands for product search through voice queries.

In a fast changing marketing environment, digital marketing experts have to be on the top of their game to stay relevant among competition.

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