Most probably you are familiar with the concept of accessibility if you are an owner of a brick and mortar physical store at a particular location. You are very aware as to why it’s a necessity for any company to engage with the general public. To everyone who visits your establishment reasonable accommodations must be provided. But this factor of accessibility is not something that should remain limited to storefronts that get a steady quantity of footfall every day. For companies that conduct their business online, this factor of accessibility is an equally relevant matter. In all practical sense, when you really think about it, people with issues of accessibility would probably be more interested in conducting their business on the internet as any complications they might have in case of a physical store won’t matter much when the same business is conducted over the internet. Or that is what it would seem.
Then the next step that we as online marketing services should concentrate on should be involved with how to meet Accessibility standards on your website. For individuals with disabilities Ideally, the web should open up more possibilities. But then when this particular factor is not taken into account while building a website by the business owners, developers, or webmasters, there’s possibility for just as many if not more barriers for entry as they’d experience out in the physical world. Therefore, now is the time if your business’s site isn’t optimized to meet essential accessibility standards.
If we look at the reasons from the point of view of professional SEO services, here are some of them:
As it becomes universally accessible it will increase your audience reach.
There will be lesser chances of a lawsuit though very rare, still possible because you did not pay attention to the Convention on the Rights of Persons with Disabilities or any other law that had been time-honored to defend disabled persons.
As you create a website that is truly about providing an equal opportunity to all users you will get a chance to make obvious your business’s commitment to social responsibility through your website.
In improving the overall user experience Accessibility optimization often leads to simpler navigation, cleaner interfaces, and several other elements. In turn hopefully, that will benefit your business as it will lead to a boost in brand reputation, and as a result, customer loyalty.
As per the researchers of online marketing services here are twelve ways which you can adopt to optimize your site to ensure you’ve covered all your bases and for accessibility.
- Responsive Design
The fact that websites need to be compatible with desktop and mobile viewing is known by almost all developers and designers. In the case where you don’t have a professional designer or developer to create your site, you should make sure that most website designs or themes are built “responsive”. This means that they resize automatically to be readable and accessible from even a mobile device. It is important to remember the simple fact that the designs of the websites must be responsive in design so that the accessibility is improved than before.
- Interaction Methods
When interacting with your mobile there may be users or some of your visitors who are not capable of using a keyboard, mouse, or their fingers on mobile or a keypad when interacting with your website. For such users, it is best to use or include text-to-speech options which will automatically cut down on the hassle of the users having to rely on exclusively physical interactions with your site.
- Text Resizing
If your text is presented at too small a font size then it might pose a problem for some visitors. Though their disability might not be that severe so as to prevent them from viewing your website at all but still it is a hindrance which might put them off.
- Alternative Text
The alt text and caption fields are really important to use for users having a hard time seeing images on your website. In either (or both) the alt text and caption fields just enter a lengthy description about each image. This will make the visitors understand more clearly what sort of visual context you’ve paired up with your content and they won’t need to see an image in order to understand. This is considered to be a very important element in professional SEO services.
Interactive media content which includes Videos, podcasts, and any other streaming may also present obstacles for visitors. Just imagine how difficult it must be for anyone who is blind, hard-of-hearing, or is experiencing some sort of another difficulty while viewing your media. For them providing transcripts and captions are a must.
- Simplified Messaging
If you stuff your website with too much content it is not a good idea. As it is attention spans are getting lesser, so it is not all a good idea to make your readers scroll through a large content on each page of your website. Also, keep matters simple it will be better to keep the industry
- Text Organization
Remember to use large and clear titles on top of every page as part of the website (and design) simplification process. The readability of the page will be enhanced as well as navigation. Use obvious header titles, abundant white space and use obvious header titles, so that visitors have a clear visual field to read from.
- Text Color
For visitors who are color blind color, in general, can be a tricky thing. Because of the psychological and emotional implications behind it, colors should be used carefully, at the same time keeping mind that for some people certain colors can actually pose a practical problem.
- Directional Cues
There are users who just aren’t technologically savvy; therefore for users with cognitive impairments, it’s imperative to have directional cues available to help them along. One such tool is Tooltips that can come to the rescue if a user gets stuck.
- Clear Navigation
For everyone who visits your site a consistent and clear navigation is helpful. Make sure that through the top of your site the navigation is easy to find and always accessible. Additionally, make sure that each label is noticeably written in uncomplicated terms which everyone will understand.
- Internal Search
A navigation menu won’t be of much help for some users. Providing an internal search bar that’s ever present at the top of the site makes sense for many sites. It will be more useful if the search bar comes with voice search capabilities.
- Form Directions
Every business’s website has contact forms which are an essential part if you want to open the lines of communication to visitors. With each passing day phone calls are losing their viability, hence a form is a necessary part.
The above mentioned twelve ways might seem to be too time taking and an overkill when it comes to web development, from both professional SEO services and online marketing services’ view, but each adjustment aims to create a more pleasant experience for all users at the end of the day, which, perhaps, makes it an investment of energy and time worth making.