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How Progressive Web Apps are Redefining the User Experience

goigi_blog December 5, 2017 No Comments

Progressive web apps (PWA) have become the recent trendsetter in the mobile-first world, transforming the entire way of our web usage. Being a revolutionary website building methodology approach, it allows the website to deliver an app-like experience compared to a conventional website. These feature a world of enterprise-class attributes including:

● Push Notifications

● Live Updates

● Fast Loading Speed

● Improved Readability

● Extensive Usability

● SEO Friendliness

● Offline Usage

● Launching the website from home screen and much more.

A Brief on its Launch

By now, it has been proven that PWAs have immense potential in emerging as the next big thing. Since its launch by Alex Russell, a dexterous Google Engineer way back in 2015, it has gained wide attention in the league of developers because of its easy development process and user experience improvisation.

Here’s an overview of the most propitious reasons which, will emphasize on how availing professional progressive web app development service can be a propitious option for businesses.

Refined User Experience

Apart from developing streamlined sites, the service workers (scripts that operate the browser in the backend) greatly help in redefining the user experience by delivering an app-like appeal while visiting via browsers. When the users land onto the page for the second time, it gets loaded instantly, even during slow networks. AliExpress, being a popular eCommerce site in Russia, America and Brazil have developed a trendsetting progressive web app for offering an amalgam of best-in-class user experience along with broader web reach. The outcome was pretty huge. AliExpress observed a whopping increase of 104% in the conversation rates.

Streamlined and Fast Site

These apps are driven by the new, state-of-the-art technology, which we term as service workers. Service workers are typically event-driven scripts which, facilitate full-fledged access to domain the wide events. Being the programmable proxies, these apps function while sitting between the wider internet and user’s tab. They rewrite, intercept and can even fabricate the network requests for facilitating offline support and granular caching. While trying to keep it lucid, it can be stated that these provide reliable and instant loading without any context to network connection. It leverages open web APIs for offering a mobile web experience with multiple ways of engaging and re-engaging users. Furthermore, the loading time is being reduced and the site is being streamlined for facilitating better navigation by adding service workers.

Offline Access

With the help of service workers, the previously visited websites can be accessed offline. These scripts help PWAs in empowering push notifications, background updates, content caching and offline functionality. Since the service workers are Javascripts which can work independently and respond to the connectivity changes, push notifications and network requests, PWAs can facilitate offline access. Businesses have lapped this form of technology while, using it in a number of innovative ways. The Guardian, the UK based newspaper has developed an offline crossword puzzle during a state of ‘No Internet connectivity’. This will facilitate customer engagement and is proven to be more productive compared to displaying stale news.

Extensive User Engagement

Progressive web app featured websites feature an option called ‘Arrow’ for users which, if clicked would send you constant notifications. This in turn, will help the website to send updates and random notifications. Well, Google Chrome has added an option of ‘Add to home screen’ which, can be a perfect example to illustrate this feature. This, in turn, will help users to add the website to the homepage by a single tap and because of the link adding feature of PWAs, the app will be cached because of which, you will be able to go directly to the app from the home screen.

A Win-Win Solution for both Users and Developers

Generally, a user visits the app store, search for the application, download and install it. This, in turn, consumes a substantial proportion of device memory. However, with PWAs, the users will not need to browse through the App Store and install it. On the contrary, it is a helpful option for experts of web app development services as because they do not need to develop mobile applications separately for play stores and then after, wait for it to get approved or rejected. In case of rejection, the need to do the bug fixes accordingly and upgrade the app’s functionality as per the policies of the App Stores which in turn, becomes a mammoth-sized task for them.

Progressive web apps have the potential in elevating the web browsing experience to an unconventional level, much beyond responsive web design and native apps. Though, embracing a change often becomes difficult when we have spent years in learning the tricks of trade, however, when it is all about refining our life standards then, giving it a shot makes it worthy enough. Thus, carve a spearheading position in the fast-growing app-driven world with progressive web apps.

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