The Advanced Use of Digitalization:
The recent pandemic has boosted up digital intervention in nearly all industries. B2B marketing is no different. When the in-person seminar was restricted, virtual webinars maintained the pace of marketing in the industry. And even after the pandemic, the topmost marketing personalities have found the large-scale benefits of digital events- for example, reaching a wide range of audiences at a low cost. So, the digital strategies are likely to be continued.
More Emphasis on Content Marketing:
As per a recent survey, by August 2020, nearly 27% of viewers across the world spent more than 10 hours watching online videos per week. Thus, video content can be used as a rich source of information. With a short, crisp, informative video you can showcase your business well to your audience. Other content strategies are also on the list.
Interactive contents like infographics, short surveys, and quizzes are on-trend to engage the audience. Written contents are not obsolete as well. Still, amidst the visual contents, a well-researched blog has the power to accelerate your marketing strategies. People tap into the internet for information. If your blog serves its purposes, you win half of the battle. Also, the marketers need to focus on SEO and SEM for the content. The major areas to be focused on are Semantic Search, Search intent, and Voice Search.
The Use of AI in Marketing:
Automation and Artificial Intelligence (AI) are the topmost game-changers in the world of technology in general. As per the statistics, the global AI market will soon reach the marking of nearly 22 billion. Businesses from various industries are inclined to adopt automation to perform the business tasks with the least human intervention. The advanced automation marketing tools help to expand the reach with low budget. Therefore, this is one of the top B2B marketing trends to focus on.
More Customer-centric Marketing Strategies:
Simply generating leads is not enough anymore. As a B2B marketer, you must provide useful information and solutions to your audiences. Nowadays, people crave information. So, marketing strategies must be more customer-oriented. For this, a B2B marketer must analyze what an audience may need. And then they must reach the audience with the right information. Personalized contents catering to the unique needs of the customers help to build a strong business relationship. And a long-lasting, profitable bonding with the customers is what all marketers need.
More Individualization and Less General Approach:
The time is gone when the marketers had to send bulk emails to a wide number of people. Now, it is time to shorten the list. Professional B2B marketers currently focus on specific accounts. Such Account-based marketing is likely to enter the B2B industry as a new trend. More businesses are now inclined to use this to reach the target audience easily. It is effective to drive more conversions. Instead of approaching new people every day, the marketers prefer to build up and maintain a strong relationship with the specific accounts.
B2B marketing asks for constant vigilance on the analytics for improvements. So, these are the topmost trends that B2B marketers must embrace to improve their marketing strategies. Thus, they can expect to gain a higher return on investment.