Marketing and Client outreach has evolved over the generations from print to Digital. The only thing that has remained constant over the years has been the importance of original content. The well known adage goes “Content is the King” and content creators are the king makers. What happens when the king makers are challenged by Artificial Intelligence? Do we get a more intelligent content or gradually we become subservient to machine language and our creativity gets limited to the power of Algorithms? There is currently a raging debate on this issue and although we cannot douse the fire we can definitely shed light on the most pertinent issues. Read on to navigate the learning curve with us.
The internet, as we know it, resembles a free flow of information unrestricted by political and geographical boundaries. But it's not a reality anymore and as you continue reading this article the world wide web is being splintered off into separate entities based upon the whims of Governments in power. These separate networks might use the same names and protocols as the global Internet, but the information you get from each intranet is what the government or company wants you to see.
Using our voice to search for information has fascinated us since the days Captain Kirk used it to communicate with the Star Trek Computer. It finally became a reality with Google introducing the voice search feature on Google.com in 2011. In the initial days, voice search was pretty cumbersome with users having to dial a number and wait for the search bar to appear before speaking the keywords. Thanks to smart phones, voice search is now such an integral part of the search query process that tech bigwigs like Amazon, Google, Apple have invested big time with their highly popular voice search products like Alexa, Google Assistant and Siri.
Outsourcing is no longer a taboo and it is in fact considered as an intelligent business practice. Outsourcing allows you to get the best of resources with the most minimum investment. We go to a doctor if we are ill or refer an auditor for our tax books and a lawyer for the legal tangles. There happens to be a specialist for each and every job and you cannot possibly have every specialist on your rolls. Outsourcing your marketing will bring your business a host of benefits in terms of both effectiveness and professionalism.
Organizational learning is a source of competitive advantage for dynamic organizations, particularly in highly stable workplaces. Organizations with the ability to learn fast can acquire a lasting competitive advantage over their competitors. In addition, organizations with a transparent process of organizational learning can solve organizational problems. Therefore, organizations need to continually learn to survive in today’s turbulent and fluctuating business environment and be responsive by constantly learning about new issues.
Whenever it comes to filling up a vacant position in a company, a common question arises; ” Should I go for a staffing agency or hire an RPO provider?” These are the two most-heard names for the case of recruitment. Most companies nowadays prefer either of these to recruit a workforce for their business tasks. But very few of them have a clear idea about the differences between the two. Many even are not fully aware that these two are different from each other.
With the rapid growth of digitalization and modern technologies, new challenges have come up for the B2B marketers. It is important to stay updated about the ongoing trends to stay ahead of the competition. Otherwise, your competitor may grab the next big opportunity before you. Marketing, after all, is all about winning the competition with the right opportunities. So, as a B2B marketer, all the updates about new trends must be at your fingertips. This article points out some of the interesting trends that are going to rule the B2B marketing industry this year.
Are you looking for a career that will help you do more than just paying your bills? Well, the good news is, few remarkable careers can give you financial stability and mental peace in the long run. In this post, you will discover some of the fastest growing and highest paying jobs over the next five years.
Digital Marketing has established itself as a potent marketing tool over the last few decades. With the advent of smart phones, the last decade has seen a phenomenol growth in digital marketing. The recent pandemic has pitchforked Digital Marketing as the most potent and viable medium of reaching out to the maximum number of people with a brand story. Business owners are now more inclined towards digital marketing strategies for the promotion and development of their businesses. Considering the utility of online marketing, people now prefer to invest in business promotion over the online domain. More and more companies are now looking for brand building, product selling and other avenues of growth through digital marketing strategies. Let us look at the top digital marketing trends for the upcoming year.
Microsoft has recently announced ten new app-store principles for Windows 10 and also for its own Microsoft Store on Windows 10. These principles are published as a response to the earlier app-store related issues. Apple and Google have already faced legal troubles regarding app-store issues while dealing with the lawsuits filed by Epic Games against them. Rima Alaily, the deputy general counsel of Microsoft has firmly announced that Windows 10 is an open platform where developers are free to decide how to distribute their apps. Unlike many other digital platforms, Microsoft does not intend to implement any such restrictions that affect the quality and innovative aspects of the app developers.
Artificial intelligence (AI) has gone through a long journey since the day it was developed first to co-ordinate human thinking with inanimate machines. From early chatbots to advanced robotic machines, AI has crossed a long way. Artificial Intelligence, however, is generally known as a vast branch of computer science dedicated to designing and developing smart machines that can perform tasks that need human intelligence. The field of AI is all about thinking and acting humanly and rationally.
Google voice assistant has always been a popular add-on feature of Google since the time it was launched. Previously, it was an extended section of Google Now. However, unlike Google Now, Google’s previous virtual assistant, Google voice assistant can engage in two-way communication. In May 2016, Google assistant was initially launched as a part of Allo and Google Home. The first one is Google’s messaging app while the second one is a voice-activated speaker. Gradually, the assistant was set up in pixel smart phones and later on other android devices. The Google assistant supports two types of entry-voice entry and text entry. The conversation continues as per your selection of the entry type.
In its first-ever virtual worldwide developers conference (WWDC) Apple has launched its latest IOS -14 models with a bunch of new features that make the iPhone across-the-board. The previous features are now easier for users with more advanced technology and a fresh outlook. The new advancements and hi-tech features allow the iPhone to be smarter, quicker, and more useful.
Social media has always been a broad and popular way of connecting with people. Now amidst the COVID-19 pandemic, it plays an important role both as a medium to spread information and a way to grow business prospects. Businesses are using social media platforms largely to promote their brands among the people. All of a sudden, the outbreak of Covid-19 has changed our lives drastically. Consequently, to ensure safety from the invisible threat and implement proper healthcare service to the people, governmental bodies and public welfare authorities are taking several decisions. Lockdown and work-from-home are some of those major changes we bear in recent days. Due to this lockdown method and other restrictions, people are staying at home mostly and are spending more time on social media. Business owners and social media marketers are using this time as an opportunity to reach the maximum number of people online. Online sharing platforms like Facebook, Twitter, LinkedIn, Pinterest help a lot in this matter.
On August 5, 2020, Instagram introduced a brand new feature, Instagram reels. They featured it as a new way to create and discover short and entertaining videos. With this, you can create amusing videos and share those with your friends or any other Instagram user. You can also share reel videos on your Instagram feeds and let a wider Instagram community enjoy it. The Instagram reel is thus becoming a wonderful way to be creative and to enjoy others’ creations.