Digital Marketing has established itself as a potent marketing tool over the last few decades. With the advent of smart phones, the last decade has seen a phenomenol growth in digital marketing. The recent pandemic has pitchforked Digital Marketing as the most potent and viable medium of reaching out to the maximum number of people with a brand story. Business owners are now more inclined towards digital marketing strategies for the promotion and development of their businesses. Considering the utility of online marketing, people now prefer to invest in business promotion over the online domain. More and more companies are now looking for brand building, product selling and other avenues of growth through digital marketing strategies. Let us look at the top digital marketing trends for the upcoming year.
Microsoft has recently announced ten new app-store principles for Windows 10 and also for its own Microsoft Store on Windows 10. These principles are published as a response to the earlier app-store related issues. Apple and Google have already faced legal troubles regarding app-store issues while dealing with the lawsuits filed by Epic Games against them. Rima Alaily, the deputy general counsel of Microsoft has firmly announced that Windows 10 is an open platform where developers are free to decide how to distribute their apps. Unlike many other digital platforms, Microsoft does not intend to implement any such restrictions that affect the quality and innovative aspects of the app developers.
Artificial intelligence (AI) has gone through a long journey since the day it was developed first to co-ordinate human thinking with inanimate machines. From early chatbots to advanced robotic machines, AI has crossed a long way. Artificial Intelligence, however, is generally known as a vast branch of computer science dedicated to designing and developing smart machines that can perform tasks that need human intelligence. The field of AI is all about thinking and acting humanly and rationally.
Google voice assistant has always been a popular add-on feature of Google since the time it was launched. Previously, it was an extended section of Google Now. However, unlike Google Now, Google’s previous virtual assistant, Google voice assistant can engage in two-way communication. In May 2016, Google assistant was initially launched as a part of Allo and Google Home. The first one is Google’s messaging app while the second one is a voice-activated speaker. Gradually, the assistant was set up in pixel smart phones and later on other android devices. The Google assistant supports two types of entry-voice entry and text entry. The conversation continues as per your selection of the entry type.
In its first-ever virtual worldwide developers conference (WWDC) Apple has launched its latest IOS -14 models with a bunch of new features that make the iPhone across-the-board. The previous features are now easier for users with more advanced technology and a fresh outlook. The new advancements and hi-tech features allow the iPhone to be smarter, quicker, and more useful.
Social media has always been a broad and popular way of connecting with people. Now amidst the COVID-19 pandemic, it plays an important role both as a medium to spread information and a way to grow business prospects. Businesses are using social media platforms largely to promote their brands among the people. All of a sudden, the outbreak of Covid-19 has changed our lives drastically. Consequently, to ensure safety from the invisible threat and implement proper healthcare service to the people, governmental bodies and public welfare authorities are taking several decisions. Lockdown and work-from-home are some of those major changes we bear in recent days. Due to this lockdown method and other restrictions, people are staying at home mostly and are spending more time on social media. Business owners and social media marketers are using this time as an opportunity to reach the maximum number of people online. Online sharing platforms like Facebook, Twitter, LinkedIn, Pinterest help a lot in this matter.
On August 5, 2020, Instagram introduced a brand new feature, Instagram reels. They featured it as a new way to create and discover short and entertaining videos. With this, you can create amusing videos and share those with your friends or any other Instagram user. You can also share reel videos on your Instagram feeds and let a wider Instagram community enjoy it. The Instagram reel is thus becoming a wonderful way to be creative and to enjoy others’ creations.