Goigi

Beauty and Personal Care

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Industry Overview:

Globally, e-commerce accounted for only 4% of oral care sales in 2014, the share jumped to 11% in 2019 and now stands at 18% in 2023, as the largest brands continue to expand online.

The global Beauty and Personal Care (BPC) market is projected to be sized at US$ 660 Bn+ with $2.2-2.7 Tn market cap. by 2027

United States is expected to generate a revenue of $100.30bn in the Beauty & Personal Care market in 2024 at a CAGR of 2.4% during 2024-2028; personal care being the largest market

  • By 2024, online sales are estimated to contribute 27.9% of the total revenue in the Beauty & Personal Care market.
  • The United States is experiencing a surge in demand for clean and sustainable beauty products

1. Industry Overview

2. Executive Summary

3. Industry Overview – Global (1/2)

  • 3.1. Retail Value Sales (2021) Constant % Growth
  • 3.2. Fastest Growing BPC Categories

4. Industry Overview – Global (2/2)

  • 4.1. Projected growth rates (CAGRs) 2022-27P
  • 4.2. Avg. gross margins (as of 2021)

5. Industry Overview - USA

  • 5.1. Revenue, by segment
  • 5.2. Global Beauty Market Retail Sales, by category (in $billion)

6. Consumer Behaviour

  • 6.1. Need ‘made for them’ products
  • 6.2. Exploring various shopping avenues
  • 6.3. Willing to pay premium for what works

7. Primary BPC Models

  • 7.1. Pure-play BPC players (global)
  • 7.2. FMCG-led BPC players (global)

8. The specialized and effective products results in higher pricing power

9. Pure-play companies are spending more money across a variety of platforms in an effort to reach customers where they are

  • 9.1. Offline channels
  • 9.2. E-commerce
  • 9.3. D2C
  • 9.4. Live Commerce
  • 9.5. VR/AR Stores

10. They have superior online engagement and brand salience, resulting in higher online revenue contribution

  • 10.1. Social media engagement1 # in Mn, As of August 2023
  • 10.2. Google search trends 2004-23
  • 10.3. % revenue contribution of online channels

11. Leads to better valuations

12. Regional Insights - US

  • 12.1. Brand (Home Market)
  • 12.2. Company
  • 12.3. YoY E-commerce Sales Growth %

13. Regional Insights - India

14. India is the fastest growing BPC market among the large economies

15. In line with global trends, Indian pure-play BPC brands are disrupting the market, growing 2x+ as fast as the FMCG-led players

16. Competitor Analysis (1/2) – Nykaa and Honasa (Parent Company of ‘Mamaearth’)

  • 16.1. Ecommerce penetration (as % of overall retail) by country %, 2022

17. Competitor Analysis (1/2) – Loreal, Nykaa and Honasa

18. Multiple brands & products with low differentiation along with lack of proper guidance are some of the key pain points

19. Customer Segmentation

20. Consumer Behaviour (1/2)

21. Consumer Behaviour (2/2)

22. Distribution Channel

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