CARPETS AND RUGS

Carpets and Rugs

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Industry Overview:

The Global Carpets and Rugs market is valued at $47.83 billion and is expected to reach $58.35 billion in 2028 at a CAGR of 4.29% during 2023-2028, owing to the increasing demand of carpets & rugs worldwide, with the rising disposable income of consumers

Globally, US is the most revenue generating market. An average per person revenue of $6.23 have been generated till now, in 2023 globally

The US Carpets and Rugs market is valued at $17.26 billion in 2023 and is forecasted to reach $22.65 billion in 2028 at a CAGR of 5.60% during 2023-2028

Opportunities:

Eco friendly and organic: Rise in the trend for eco-friendly and organic carpet rugs to fuel the Carpets and Rugs industry: In recent days people are becoming more concerned about environmental factors and started adopting eco-friendly carpets and rugs to enhance the appearance of the interior at homes and commercial places. Increasing use of eco-friendly and organic carpets and rugs is a major factor responsible for Carpets and Rugs Market size growth in terms of revenue

Threats:

Competition from cheaper alternatives:The rugs market faces competition from cheaper alternatives such as vinyl flooring, laminate flooring, and carpet tiles. These alternatives can be more cost-effective and easier to install, making them more attractive to some customers.

High prices of raw materials and increasing duties by government: The rapid fluctuations in the prices of raw materials such as crude oil, the main ingredient for producing nylon and polyester staple fiber. The fluctuation in the cost of crude oil increases the cost of nylon and other fibers, increasing the prices of raw materials required for manufacturing carpets and rugs which is restraining the market growth.

Furthermore, high duties on trade and the dumping of carpets and rugs by several countries' governments also limit market growth.

1. Industry Analysis

2. Global Carpets and Rugs Industry

2.1. Global Carpets and Rugs Market (2023-2028F)
2.2. Carpets and Rugs market, by Geography
2.3. US Carpets and Rugs Market (2023-2028F)

3. US Carpets and Rugs Industry

3.1. Sales in US, by Category
3.2. Sales in US, by Square feet sold

4. Customer Segmentation

4.1. US Customer Demographics Breakup (in millions)
4.2. US Elderly Customer Breakup (in millions)

5. Opportunities

6. Threats

7. Competitive Intelligence – SEO Analysis

8. SEO Analysis

8.1. Monthly Visits(Web traffic)
8.2. Website Traffic, by Country
8.3. Competitive Positioning Map (Website traffic)
8.4. Monthly Visits Growth on Website

9. Competitive Intelligence – Benchmarking

9.1. Competitors are offering features like BOPIS (Buy Online, Pick Up In Store) & Pay-in-Installments
9.2. Payment

10. Competitive Intelligence – Company Profile – Mohawk Industries

11. Company Snapshot

11.1. Key Metrics
11.2. Supply Chain and Competition
11.3. Revenue Break-up by Category
11.4. Sales, by Geography

12. Mohawk’s Financials

12.1. Mohawk Industries Financials
12.2. Profit Margin

13. Opportunities for Mohawk Industries

13.1. Limited Housing Supply
13.2. Aging Housing Stock
13.3. Primed for Remodeling
13.4. Commercial Opportunities

14. Competitive Intelligence – Company Profile – Shaw Industries

15. Company Overview

15.1. Business Highlights
15.2. Financials
15.3. Key Metrics (2022)
15.4. Target Customers and Positioning

16. Company Overview

16.1. Business Highlights
16.2. Financials
16.3. Key Metrics (2022)
16.4. Target Customers and Positioning

17. SWOT Analysis of Shaw Industries

18. Shaw Floors – Company’s Strategic Initiatives

19. BOPIS Market

19.1. BOPIS benefits
19.2. BOPIS Challenges
19.3. Survey conducted by National Retail Federation
19.4. BOPIS Statistics and Trends

20. Carpet Cleaning Services Market

20.1. Revenue of Carpet Cleaning Services in US (in $ million)
20.2. Target Customer Segmentation (Residential)
20.3. Industry Overview
20.4. Competitive Analysis

21. Recommendations

21.1. Focus on Carpet Cleaning Services
21.2. Implement BmodelOPIS
21.3. SEO Improvement
21.4. Enhanced focus on Facebook marketing
21.5. “Pay in Installments” feature