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Carpets and Rugs

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Industry Overview:

The Global Carpets and Rugs market is valued at $47.83 billion and is expected to reach $58.35 billion in 2028 at a CAGR of 4.29% during 2023-2028, owing to the increasing demand of carpets & rugs worldwide, with the rising disposable income of consumers

Globally, US is the most revenue generating market. An average per person revenue of $6.23 have been generated till now, in 2023 globally

The US Carpets and Rugs market is valued at $17.26 billion in 2023 and is forecasted to reach $22.65 billion in 2028 at a CAGR of 5.60% during 2023-2028

Opportunities:

Eco friendly and organic: Rise in the trend for eco-friendly and organic carpet rugs to fuel the Carpets and Rugs industry: In recent days people are becoming more concerned about environmental factors and started adopting eco-friendly carpets and rugs to enhance the appearance of the interior at homes and commercial places. Increasing use of eco-friendly and organic carpets and rugs is a major factor responsible for Carpets and Rugs Market size growth in terms of revenue

Threats:

Competition from cheaper alternatives:The rugs market faces competition from cheaper alternatives such as vinyl flooring, laminate flooring, and carpet tiles. These alternatives can be more cost-effective and easier to install, making them more attractive to some customers.

High prices of raw materials and increasing duties by government: The rapid fluctuations in the prices of raw materials such as crude oil, the main ingredient for producing nylon and polyester staple fiber. The fluctuation in the cost of crude oil increases the cost of nylon and other fibers, increasing the prices of raw materials required for manufacturing carpets and rugs which is restraining the market growth.

Furthermore, high duties on trade and the dumping of carpets and rugs by several countries' governments also limit market growth.

1. Industry Analysis

2. Global Carpets and Rugs Industry

  • 2.1. Global Carpets and Rugs Market (2023-2028F)
  • 2.2. Carpets and Rugs market, by Geography
  • 2.3. US Carpets and Rugs Market (2023-2028F)

3. US Carpets and Rugs Industry

  • 3.1. Sales in US, by Category
  • 3.2. Sales in US, by Square feet sold

4. Customer Segmentation

  • 4.1. US Customer Demographics Breakup (in millions)
  • 4.2. US Elderly Customer Breakup (in millions)

5. Opportunities

6. Threats

7. Competitive Intelligence – SEO Analysis

8. SEO Analysis

  • 8.1. Monthly Visits(Web traffic)
  • 8.2. Website Traffic, by Country
  • 8.3. Competitive Positioning Map (Website traffic)
  • 8.4. Monthly Visits Growth on Website

9. Competitive Intelligence – Benchmarking

  • 9.1. Competitors are offering features like BOPIS (Buy Online, Pick Up In Store) & Pay-in-Installments
  • 9.2. Payment

10. Competitive Intelligence – Company Profile – Mohawk Industries

11. Company Snapshot

  • 11.1. Key Metrics
  • 11.2. Supply Chain and Competition
  • 11.3. Revenue Break-up by Category
  • 11.4. Sales, by Geography

12. Mohawk’s Financials

  • 12.1. Mohawk Industries Financials
  • 12.2. Profit Margin

13. Opportunities for Mohawk Industries

  • 13.1. Limited Housing Supply
  • 13.2. Aging Housing Stock
  • 13.3. Primed for Remodeling
  • 13.4. Commercial Opportunities

14. Competitive Intelligence – Company Profile – Shaw Industries

15. Company Overview

  • 15.1. Business Highlights
  • 15.2. Financials
  • 15.3. Key Metrics (2022)
  • 15.4. Target Customers and Positioning

16. Company Overview

  • 16.1. Business Highlights
  • 16.2. Financials
  • 16.3. Key Metrics (2022)
  • 16.4. Target Customers and Positioning

17. SWOT Analysis of Shaw Industries

18. Shaw Floors – Company’s Strategic Initiatives

19. BOPIS Market

  • 19.1. BOPIS benefits
  • 19.2. BOPIS Challenges
  • 19.3. Survey conducted by National Retail Federation
  • 19.4. BOPIS Statistics and Trends

20. Carpet Cleaning Services Market

  • 20.1. Revenue of Carpet Cleaning Services in US (in $ million)
  • 20.2. Target Customer Segmentation (Residential)
  • 20.3. Industry Overview
  • 20.4. Competitive Analysis

21. Recommendations

  • 21.1. Focus on Carpet Cleaning Services
  • 21.2. Implement BmodelOPIS
  • 21.3. SEO Improvement
  • 21.4. Enhanced focus on Facebook marketing
  • 21.5. “Pay in Installments” feature

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