Artificial intelligence (AI) has gone through a long journey since the day it was developed first to co-ordinate human thinking with inanimate machines. From early chatbots to advanced robotic machines, AI has crossed a long way. Artificial Intelligence, however, is generally known as a vast branch of computer science dedicated to designing and developing smart machines that can perform tasks that need human intelligence. The field of AI is all about thinking and acting humanly and rationally.
The intrusion of artificial intelligence in digital marketing is not a recent advancement. For a long time, artificial intelligence has been influencing consumers’ behavior in multiple ways. Earlier, AI, to a large extent, helped to structure beneficial marketing strategies. In this 21st century, digital marketing is not just a choice; it has become a necessary factor for influencing people and grows a large audience base. And with its advanced machine learning technology, AI is being used vastly to get the maximum benefits of digital marketing strategies.
Content marketing is one of the most important factors in digital marketing. AI-powered content marketing is a new advanced way for digital marketers to connect with the audiences more easily. Artificial Intelligence generates the contents with the sets of data given to it. The AI-generated content marketing is, to a great extent, reshaping the whole structures of multiple industries including governmental, financial, media, and so on.
Artificial Intelligence simplifies the time-consuming tasks of content marketing that ask for extensive human efforts. Given the rising demand for personalized content and the limited time, it is becoming hectic and tough for the marketers. AI with advanced technology not only creates effective content and also helps to make money out of it. Artificial intelligence provides insights from the past along with data-driven feedbacks that help to enhance the productivity of content marketing. The AI-powered contents, also known as intelligent contents, are optimized and structured for the best result considering the audiences' preferences, limitations, and thought processes.
As per the latest researches, businesses that use AI-powered marketing see improved closed rates, good revenue, more traffic, and engagements. Several AI powered tools are now in use for digital marketing. Tools like Google Cloud AI are there to create a personal chatbot or talent network. Market Brew is considered one of the best tools to track and understand the changing aspects of the search engine. With other tools like Emarsys, Siftrock, etc., AI is now considered as a significant factor that makes digital marketing more effective and productive.